Selling your home in the Hollywood hills

Experience Counts

    Over 25 years in Hollywood hills Real Estate.

    The top 1% of all Prudential agents nationwide.

    World class resources with LA’s finest property photographers and stagers

Superior Online Marketing sells your home faster.

84% of buyers start their home search online (California Asso. of Realtors -). we are happy to say that our website and property channel on Youtube had nearly100K visits in 2012

  • 9.5K visits a month  mean faster sales. Visitors spend  nearly 3 minutes on our site.looking at properties ( average ). And on our YouTube property channel.
  • 1 click navigation from homepage thumbnail to property ensures your property is viewed  efficiently and OFTEN  without tiresome navigation.
  • Full Facebook Integration Facebookers  can find your property on Facebook. as well as our website.through  social sharing, your property reaches a much wider  Worldwide audience .
  • Property images 3 times larger than on the average real estate site for  visual impact.
  • Built on Google Apps technology for property buyer Search results
  • Social media bar  and sharing buttons  with a host of Apps from Video conferencing to Google + ..   constantly updated  reviews and comments  engage property buyers, their friends and family.
  • Featured Property. Your home shown as the featured property on our website  when first listed for maximum exposure.
  • is in the top 5% of the over 30,000,000 websites Worldwide.

Additional Online Presence
  • Inclusion in the The MLS.  The most complete and reliable collection of listings for the Westside, Beverly Hills and the San Fernando Valley, plus shared with other Multiple Listing Services throughout Southern California and the United States.
  • Members of Proxio – the premier International listing service which allows your home to be introduced to a wealthy international buyer base.
  • Placement on prime real estate websites including, Trulia, Zillow, Redfin, Sawbuck, Homefinder and many more.
  • Promoted on Facebook, YouTube and other social media sites.

 Additional Promotion

E-Mail newsletter delivered to the Westside, Beverly Hills and San Fernando brokers announcing the new listing and each open house.

  • Two Los Angeles Times Photo Ads in the Prudential display pages in the Saturday or Sunday printed editions.
  • Monthly e-Newsletter with a Featured Property column showcasing your home and distributed to our exclusive list of subscribers.
  • 1000 Just Listed Color Postcards delivered to the surrounding neighborhood.
  • Every Open House promoted online and in print.
  • Custom Color Brochure highlighting your property’s best features and presented at Open Houses.
  • Virtual tours/Slide Shows of your home’s exterior and interior showcased on all MLS and top Real Estate websites.
  • Advertised Locally at the kiosk in the Beachwood Cleaners.
  • Detailed Floor Plan Schematic or Features Sheet highlighting the details of your home.
  • Complimentary Staging and Prep Consultation from a noted LA Interior Designer.
  • Onsite Display Box at your home filled with Color Flyers and MLS Sheets.
  • Sunday Color Open House Sheet presented at all open houses inviting prospective
  • Broker’s Open with MLS online and print advertising announcing the new listing.



What Sells A Home?  Correct Pricing & Substantial and consistent marketing exposure are the most important factors when selling your home. Even a property that is in bad condition, a poor location and has little style will sell if the pricing reflects its drawbacks.  But the same home won't sell at any price if people aren't aware of what a great bargain it is. We make sure that all our properties are given wide exposure through traditional as well as web based media marketing techniques.

Remodeling Is Not One Of The Basic R's In Preparing Your Home For Sale: Remodeling is NOT one of  the important elements in preparing your home for sale. Adding that bath or family room is just too time consuming and rarely gives a good return as an investment.  Unless you have lots of equity in your home and time on your hands, forget the remodeling.  Do, however, learn the 3 R's: Repair, Refresh and Remove.  You have one chance to impress the Buyer who chooses to view your home. The first impression is the lasting impression.


STAGING SELLS – When You List With Us, We Offer All Our Clients A Free Staging Consultation!  

The 3 R's of Selling your Home.  Whether staging is in your budget or not, your home will benefit and sell faster with these minor but very noticeable improvements.

Refresh Probably the most important of the 3 R's.  We know you keep your home spotless and you love your pets, children, cigarettes and cooking, but sometimes these may leave odors that people think come with the house.  Refresh any "odorous" areas, i.e.;  baby diaper bags, laundry closets, pet beds, kitty litters, and especially bathrooms and kitchens with an extra scrubbing and aromatherapy.  Popourri and scented candles are a great start, but usually carpet and steam cleaning are what is really needed.  Sometimes, it’s easier to just call a professional cleaning company to wash windows and skylights, rugs, carpets and kitchen appliances so that your home shines like new.

Repair Repair all leaking faucets, clogged drains, running toilets, broken gutters, ripped screens, broken sprinkler heads, burned-out light fixtures, broken windows and any other minor repairs you've been saying you'll get around to doing.  Plant that bed of roses, pull out those weeds, cut back that dead bush or overgrown tree to reveal your city or canyon view or beautiful garden.  Bring out the great attributes that made you fall in love with the home.

You may be able to squeeze by that table or chair to get to a closet or bathroom, but a prospective buyer will think the home may be too small for them.  Your home isn't too small, it's just been filled with years of consumer accumulation.  Get rid of the clutter.  Now is the time to call your favorite charity organization and deposit those stacks of Food & Wine and Vogue magazines, baby clothes, toys, mismatched plates, cookware and dated furniture for a tax deductible donation.  Now, for the reality check.  You are not going to wear those platforms, fix that defunct printer or fax machine.  Pack them away, donate them, or if you must, store them in your garage.  Better a garage full of your "treasures" than a house bursting at the seams.  While you're in the spirit, why not Repaint?  Painting is the least costly improvement with the most return on dollar investment.  Remove outdated light fixtures or faded wallpaper and paint your walls with warm, neutral colors.  They not only make rooms appear more spacious and bright, but they give a Buyer a chance see the design of the house and imagine their own furniture and decorating vision.  In brief,  make your home clean, open and comfortable enough for someone else to think of calling it their home.  Then sit back, relax and when the door bell rings……..We'll do the rest.


Anne Marie Lardeau and Bruce Carpenter
***** "Terry and Rose did for us in 11 weeks what another broker couldn't accomplish in nine and a half months. They found the right buyer for our home and we sold it within 1% of our asking price. They used their considerable marketing skills and problem-solving experience to overcome any impediments that might slow down the process of selling our home. We have the highest respect for their professionalism, skills and integrity." – Anne Marie Lardeau and Bruce Carpenter – 3440 Troy Dr.


John Willows
***** "Rose, thank you so much for helping me, as executor, in selling my former neighbor's house. Since I live 140 miles away, I had to rely on you to handle all the details that kept coming up in the escrow and your help was invaluable. Your able assistance came as no surprise since you helped me when I sold my house twelve years ago. When, as executor, I had to find a realtor to sell my neighbor's house, I didn't consider anyone other than you. I think that a return customer is the best compliment you can receive." – John Willows – 3301 Ledgewood Dr.


Verity and Alex Rudzinski
***** "Rose, we just want to say a huge thank you for all your help in selling our house and finding our dream home. It was such a pleasure working with you. You did such an amazing job. Hope to keep in touch." – Verity and Alex Rudzinski – 6350 Bryn Mawr Dr. & 2532 Wild Oak Dr.


Kimberly & Joe Crowley
***** "Rose, we cannot thank you enough for all your work! Your persistence, dedication & professionalism paid off to our great benefit. We have learned the difference between an amateur and pro. Thanks Again." – Kimberly & Joe Crowley – 755 S. El Molino & 2205 N. Mar Vista Ave.


Courtenay Green *****Terry is a pleasure to work with, and I couldn't be more thrilled with how smooth and hassle-free she made both the selling and buying processes for me. She is professional, knowledgeable, experienced, and understands what works and doesn't work for her clients, all invaluable assets when navigating the often stressful and overwhelming world of real estate. I would work with her again in a heartbeat.” –419 Huntley Dr. & 2302 Kenilworth Ave. – Courtenay Green

Scott & Sophia Fields
***** "Working with Terry was a complete delight from start to finish. Today's real estate market is a tough place, and finding qualified buyers can be a challenge, but Terry was able to sell our house not once, not twice, but THREE times. The saddest part for us will be not talking to her every day." – 3291 Tareco Dr.


Dr. Jerry Iba & Stefano Tenorio
***** "We were so excited when we hired Terry and Rose to represent us in the sale of our Wonder View Dr. home. It was especially wonderful to have two agents who are so knowledgeable and familiar with the Lake Hollywood area and its unique features. They were always very supportive during the sales process. It takes a lot of expertise to accomplish what they did." – 3300 Wonder View Dr. –


Teresa & Russell Bernau
***** "In this less than ideal market, we took some time to research and carefully choose a real estate agent to sell our place. We couldn't have a picked a better team than Terry Canfield and Rose Ware! They are organized, patient, & professional. Most importantly, they get the job done and faster than we could've ever imagined! Don't sell your home without Terry and Rose on your side!" – 6400 Primrose Ave., #23


David Rachford***** "I'm so glad we worked with you guys - it was a tough time for us, and you were fantastic." – 6321 Gilday Drive

***** Hollywood Hills Homes Fantastic site - informational and fun to explore!


***** Hollywood Hills Real Estate Agents & Realtors. Beverly Hills, Bel Air Brentwood Rose, I was indeed lucky to have "found you"…My gut instincts were correct and you proved to be a terrific agent – so professional, responsible and always upbeat!. I am truly grateful for all your expert guidance in helping me sell my home. You ever willingly answered all my questions with great skill and diligence.


Elina Peterson & Yadi Morales
***** "When we started looking for a home, we tried other agents but only when we met Rose did we find an agent who was completely dedicated to finding us the home we wanted. Her knowledge and experience were apparent from the start. It was difficult to find something in our price range, as it was a seller's market. Rose found several homes from which to choose and provided many options we hadn't considered. She was familiar with the areas we were looking in . Once we found the homes we wanted, she made sure we got a fair deal from the seller. Rose has great problem solving abilities and had answers to all of our questions. Throughout the buying process she was informative and gave us several good referrals. She seems to really enjoy her job and it shows in the service she provides her clients. She looked out for our best interests and guided us in the right direction to close on our home. We feel we found the home we wanted in Los Feliz and got the best deal because of Rose. We couldn't have done it without her."


Brett Cimiotti
***** "Life has finally settled down after moving , so I wanted to take a moment to write to you regarding Terry Canfield Schmidt & Rose Ware. Terry & Rose represented me in the sale of my house on Crescent Drive in Los Angeles. What an absolutely 100% positive experience! They were professional in every sense of the word.. I was never left hanging – every question (inane or otherwise) was answered instantly. They gave me confidence I would otherwise not have had in asking and getting an outstanding price for my house. Most importantly, they always made me feel as though I were their most important client. I stumbled upon Rose & Terry by chance through a web search. I am now covering Southern California with their business cards!" You are fortunate to have two such amazing women working in your office. Thank you for your office's excellent work and especially Terry & Rose's remarkable work.


Paul Boetig & James Hamilton
***** "What we learned during the sales process is that no matter how good of condition a house is in, the sale of a house really does require a lot of effort. We were very grateful to have two agents who knew the process well and consistently made themselves available through the showings, the offer, the site inspections, and the escrow process. The best testimonial we can offer is that almost a year after the sale of our house we would gladly engage Rose and Terry again".

Steve Owens, Esq. Graham and Jones
***** "I was thrilled with Rose's services - she is intelligent, resourceful, knowledgeable, a sympathetic listener, and a tireless worker. Perhaps most significantly, I never felt she was subordinating my interest to her own as I have felt with other agents whom I have dealt with in the past. I definitely intend to recommend Rose to my friends and associates."


John Altschuler
***** "During the hectic and trying time of house hunting it was a blessing to have someone like Terry who would make sure that everything got done and got done right. Not only did she show a remarkable level of knowledge and professionalism, she was understanding and sympathetic to all we were going through. We found Terry a tough negotiator for our interests, but also somebody with the experience and sensitivity to handle a touchy deal when we found the house we wanted. Most importantly months after our deal was closed we found we were still consulting Terry about problems, and she was still helping us find solutions. We never imagined all the things that come up when you try to buy a house and we were so grateful to know that Terry Canfield would make sure that everything was taken care of. If everybody was like Terry the world would be a much happier and smoother running place."


Evan Rothberg III, Esq. Estate of Robert Jahn
***** "We had a long-distance transaction. The family was in New York and the estate was in Los Angeles. Having capable and thoughtful agent, who spent considerable time and energy finding solutions to any problems that arose, made all the difference in a successful sale."